SAM
WATKINS
SOCIAL
Here's what I can do for you.
Social Media Strategy
A strong social presence starts with a clear plan. I create tailored social media strategies based on your goals, audience, and brand — covering content pillars, tone of voice, posting direction, and growth opportunities. This gives you a clear roadmap for what to post, why you’re posting it, and how it supports your business.
Content
Creation
I create professional, on-brand content that helps turn an “okay” feed into one people trust. This includes visuals, captions, and short-form content designed to engage your audience and reflect your brand properly.
Advertising on Social Media
Paid social works best when it’s built on strong organic foundations. I support social media advertising by creating ad-ready visuals and copy that feel native to the platform.
Analyze
Your Data
I look beyond surface-level numbers to understand what’s actually working. Instead of focusing on vanity metrics,
I analyse engagement, saves, shares, and audience behaviour to spot patterns and opportunities. This helps
refine content, improve performance over time, and make
sure decisions are based on real insight — not guesswork.
One Off Projects
I also take on one-off projects where extra support is needed. This could include a batch of content, a social media or website audit, campaign support, video creation, or design work. Perfect if you need a short-term boost, fresh perspective, or help with a specific goal.
Still not interested?
Read on to learn more.
Hello, I’m Sam!
Here to take your Social Media to another level
I’m Sam, a freelance social media specialist helping brands turn feeds that look “okay” into trustworthy, professional, and engaging social media accounts.
These days, people often check Instagram before they ever visit a website. I focus on making sure your social presence builds confidence instantly — through clear strategy, strong visuals, and consistent, on-brand content that people can trust.
Here are some of my previous clients.
(I get around)
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